- Connect universities and students
- Help student make the right decision
- Encourage students to broaden their horizons by providing them with more opportunities for academic and professional careers abroad
- Provide information and relevant opinions about universities
- City branding: promote different cities, their culture and educational system
- Aime to attract more than just westerners, but also people with diverse cultural backgrounds
- Give out objective advice to students
- Ensure a long-term orientation as a non-profit organisation (most of our profits will go into funding educational projects)
- Create a pleasant organisational culture and work climate where people love to work (tolerant to every culture, race, sexual orientation, gender, etc.)
- Provide information in a 'fun' way.
Following that, here are the major themes and content ideas we will focus on in the future in order to create quality content that is relevant to our audience:
- Provide university rankings as well as academic reviews based on objective professionals' views (journalists, scholars, etc.)
- Personal experiences of students, their opinions of the places they've been, recommendations they have
- Where to find the cheapest housing and practical information you wouldn't find anywhere else
- Information about health care, comprehensive orientation information (meet and greet, pickup from the airport)
- Information about store, laws, cheap places to shop at, traditional shops for people form specific cultures and communities
- Survival guide to the city (basic elements such as how to fight the cold, the rain, where to get a bike)
- Information about public transport and everyday information that students would want to know, such as where the nicest parties are
- Solutions to problems people encounter while abroad during the first days, put in an entertaining and informative format
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